Academy Award nomineeSylvester Stalloneis taking his family up Paramount Mountain. The streamer announced that the actor, along with his wifeJennifer Flavin Stallone,and three daughtersSophia,Sistine, and ScarletStallonewill star in a new reality series titledThe Family Stallonewhich premieres this spring onParamount+. To fully welcome the Stallones into the Paramount fold, the company has dedicated a whole face of the mountain to “Sly” in its Super Bowl ad for the streamer.
In their new reality series,The Family Stallonewill give unprecedented access to their lives to show what goes on behind the scenes of one of Hollywood’s most famous families. For Stallone, who audiences know asRockyandRamboamong other iconic roles, that means giving a glimpse into his self-described greatest role as the dad to his three daughters. The series will dive into his role at home and how he prepares his family, specifically his daughters for the future.

The Stallones are far more than just the success of theCreedandThe Expendablesstar. His wife also co-owns the skin care wellness brand Serious Skin Care, establishing a name for herself through her business savvy. Two of his daughters, Sistine and Scarlet, are also following directly in his footsteps. Sistine has taken to acting and modeling, appearing in47 Meters Down: UncagedandMidnight in the Switchgrass, but she also has her sights set on filmmaking with her first project currently in development. Scarlet, the youngest of the three sisters, is currently attending college, but also has dreams of following Stallone, even getting to appear opposite him in his new seriesTulsa KingfromYellowstonecreatorTaylor Sheridan. Although Sophia isn’t interested in acting, she hosts a podcast with Sistine titledUnwaxedand is focused on getting in touch with her passions and deciding a course for her life.
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Sly Becomes the Face of Paramount Mountain in the Streamer’s Super Bowl Ad
The Super Bowl ad puts the emphasis onThe Family Stalloneas characters from Paramount+ shows likeDora the Explorer,Star Trek: Lower Decks, andReno 911!come together to view the three faces of the mountain - the Northern, Southern, and Stallone faces. Stallone himself is climbing up his stony visage while the characters, including his daughters, watch on. Things get rocky for the actor, however, when the stone face sneezes, sending him plummeting down the mountain, much to the worry of everyone watching save his daughters. To them, doing dangerous feats is just what their dad does, and sure enough, he’s fine minus the potential surgery needed to fix his back.
It’s no shock that Paramount is betting big on Stallone. Not only is he one of the most beloved actors in the industry, but he’s also breaking records for Paramount+ with the aforementionedTulsa King. His TV debut became the highest-rated cable series premiere of the year and scored Paramount+ its largest single day of signups ever which, understandably,warranted a renewal for Season 2. His role could even expand further as executives at Paramount have bandied aboutcreating an expansiveTulsa Kinguniversea laYellowstone.
The Family Stallonehits Paramount+ this spring in the U.S. and at a later date internationally. In the meantime, check out the Super Bowl ad showcasing the “Stallone Face” of Paramount Mountain below.