Snapchat’s 360-degree videos have now made their way into the movie marketing machine, as evidenced by Sony Pictures Entertainment’s use of the technology to promote their upcoming thrillerDon’t Breathe. StarringStephen Langas a blind but very dangerous man whose house is broken into by a trio of hoodlums looking to make a quick score, theFede Alvarez-directed film finds the teens systematically hunted by the man within the cluttered confines of his house.
The aim is to ramp up the tension by placing audiences in the suffocating environment along with the would-be thieves, and this 360-degree teaser video does that quite literally. We’re a bit removed from having this kind of intimate experience for the duration of a film, but asMarketing Weekreports, we’re likely to see more teasers of this type in the near future.
Also starringJane Levy,Daniel Zovatto, andDylan Minnette,Don’t Breatheopens August 26th in the U.S. and continues its international rollout through early October.
Check out the teaser below, and be sure to use the controls to experience the immersive teaser in all 360 degrees of terror:
AvatarLabs, the digital agency behind the video, shared some particulars of its creation with us:
Here’s the succinct official synopsis forDon’t Breathe:
A group of teens break into a blind man’s home thinking they’ll get away with the perfect crime. They’re wrong.
For more onDon’t Breathe, get caught up on our recent coverage provided at the links below:
