On the heels of thetrailer debut, Universal Pictures has also unveiled the first poster and images forBros, a new romantic comedy co-written by and starringBilly Eichner.Brosis billed as “the first romantic comedy from a major studio about two gay men,” and features an entirely LGBTQ+ principal cast.
The slightly racy poster shows the lead couple with their backs to the camera, grabbing each other’s butts. The tagline reads, “A romantic comedy that gives you all the feels.” While the poster doesn’t advertise Eichner’s involvement, it does highlight the fact thatBroscomes “from the producer ofTrainwreckandBridesmaids,” and “the director ofForgetting Sarah Marshall,” without identifying either of them. All in all, it’s a rather brave move to let the concept do the heavy lifting, without relying on known faces to lure audiences.
The producer, of course, isJudd Apatow, who has had a long and successful partnership with not only Universal, but also directorNicholas Stoller, with whom he madeForgetting Sarah Marshall, its spinoffGet Him to the GreekandThe Five-Year Engagement.Brosarrives at a particularly murky time for theatrical romantic comedies. The pandemic essentially served as the final nail in the genre’s coffin, with most rom-coms debuting directly on streaming platforms.
RELATED:‘Bros’ Trailer: Billy Eichner Delivers Laughs in First Gay Rom-Com From a Major Studio
There have been a couple of highlights this year, though.Jennifer LopezandOwen Wilson-starrerMarry Me, also a Universal film, did decent business theatrically, as did Paramount’sThe Lost City, which, truth be told, also combined the action-adventure genres.
The other pictures show Eichner and his co-star,Luke Macfarlane, sitting at the dinner table, and having a bit of a cute moment at the beach. In another picture, Eichner’s character appears to be at a pride parade. Eichner is perhaps best known for the reality showBilly on the Street. He’s also honed the same savage on-screen persona in the showsDifficult PeopleandParks and Recreation.
Also starringTs Madison,Monica Raymund,Guillermo Díaz,Guy Branum,andAmanda Bearse,Brosis produced by Apatow, Stoller andJoshua Church, and executive produced by Eichner. The film is slated for a theatrical release on September 30.
You can get a better look at the images and the poster here, and read the film’s official synopsis down below:
From the ferocious comic mind of Billy Eichner (Billy on the Street, 2019’sThe Lion King, Difficult People, Impeachment: American Crime Story) and the hitmaking brilliance of filmmakers Nicholas Stoller (theNeighborsfilms,Forgetting Sarah Marshall) and Judd Apatow (The King of Staten Island, Trainwreck, The Big Sick), comesBros, a smart, swoony and heartfelt comedy about finding sex, love and romance amidst the madness.
