'Alien Romulus' IMAX Box Office Total Reaches Terrifying New Heights
IMAX moviegoers worldwide have felt the terrifying embrace of Disney/20th Century’sAlien: Romulus, as the film gestated a staggering $16.8 million at the IMAX box office, accounting for a chest-bursting 15.5% of the global opening weekend total. This impressive performance marks the second-highest global opening ever for IMAX in the month of August, signaling the enduring appeal of theAlienfranchise.Rich Gelfond, CEO of IMAX, expressed enthusiasm about the film’s success, stating: “Disney’s strategy to lean into IMAX in its marketing paid off in a big way — with our network driving strong double-digit share of the box office around the world, including China....